WE COULD CREATE THE BEST VIDEO IN THE WORLD BUT WITHOUT A SOLID MARKETING STRATEGY, YOUR VIDEO WON’T REACH ITS FULL POTENTIAL. BY TAKING CARE OF THESE THREE STEPS, YOUR VIDEO HAS THE POTENTIAL TO BE MORE SUCCESSFUL AND HELP YOU REACH YOUR MARKETING GOALS.
KNOW WHAT YOUR AUDIENCE WANT TO SEE
Does your product solve a problem? Does it entertain in a way other products don’t? Does it generate a loyal following? Knowing how your product or service addresses a customers pain points or desires is a good starting point to deciding what content you should create.
WHERE IS YOUR AUDIENCE?
If your company provides business 2 business services then LinkedIn is a good place to find other business owners. Do you sell to consumers? Facebook is a good place to target specific people through paid advertising, think age groups, hobbies, job roles. Or perhaps you are generating a lot of traffic to your website already but you are struggling to convert sales. Keeping a customer on your website with video helps SEO and can help them make a buying decision.
HOW WILL YOU MEASURE THE SUCCESS OF YOUR VIDEO?
Success means different things to different companies. Will you measure direct sales as a result of your video? Maybe you want to get more people on your email list or to turn up to an event. Perhaps 500 new visitors to your website per month is your goal. Success isn’t just about ‘making’ money. How much money could you save by providing better training through videos. These are all measures of success.